My Listing Expired! Again!

If you are currently listed with a brokerage (or have been), chances are you realize that it can take several months to sell a home in Brevard County. And if you are like most home owners, your listing has expired at least once, if not twice or three times!

The dilemma for sellers is whether to re-list with the same agent or search for another agent in the hopes a different agent might be able to produce a ready and willing buyer.

Well, of course there are no simple answers, but perhaps I can shed some light on how to make a decision when re-listing your home.

First of all, do you really need to sell your home? or are you just "testing the market"? If you do not need to sell your home, then spare yourself the agony and take it off the market. Wait until the market starts to rebuild some upward momentum before listing again.

Secondly, assuming you interviewed 3 really good agents before selecting one to list your home, did you price the home in the range your agent recommended? or did you decide to list "just a little higher, you know, for some wiggle room to negotiate"? If you listed higher, then you are chasing the market downward and probably losing equity each month.

Thirdly, did you insist that your agent hold open houses, advertise in the newspaper and glossy magazines and put out flyers in front of the house? Well, your agent is probably absolutely frustrated and possibly lost interest in trying to sell your home, since those marketing techniques are a thing of the past!

And lastly, when your agent gently recommended that you de-clutter, clean your home and spruce up the landscaping, did you say it really isn't that important, buyers can see past all that?

What? Your Real Estate Agent didn't tell you that there are only three things that sell a house: Location, Condition and Price? Then you probably need to interview a couple of more agents that truly understand today's market.

And then heed their advice and get your home SOLD!